Founder & Independent Marketing Consultant

Opus Affinity | Belac Marketing | Infrequent Consulting 2019-Present

Long before leading social media and digital marketing initiatives for global brands, I was building my own.

Through a combination of startup ventures, consulting engagements, and freelance marketing partnerships, I developed firsthand experience in entrepreneurship, business development, branding, and client services. These experiences provided an opportunity to not only market products and services, but to help build them from the ground up.

As Co-Founder of Opus Affinity, I helped develop an award-winning startup focused on transforming the way individuals and businesses share stories through connected physical and digital experiences. By combining evolving QR technology with modern branding principles, we created solutions that allowed businesses to communicate deeper brand narratives and consumers to turn traditional gifts into interactive experiences. During its tenure, Opus earned recognition through competitions such as the Georgia InVenture Prize while engaging with local businesses, universities, and community organizations throughout North Georgia.

Alongside these efforts, I founded Belac Marketing, a boutique marketing consultancy dedicated to helping small businesses modernize their digital presence and strengthen customer engagement. Working directly with business owners, I provided services spanning social media strategy and management, recruitment marketing, website development, branding, graphic design, and project consulting. These engagements required balancing strategic planning with hands-on execution while delivering measurable value for organizations with limited resources and lean budgets.

Collectively, these ventures sharpened my ability to think beyond marketing execution and understand the broader business challenges organizations face. They reinforced skills in entrepreneurship, client management, creative problem solving, project leadership, and strategic communications that continue to influence my work today.